Thursday, June 30, 2011

BREAKING. Idols' ratings rock; 7th season of the M-Net reality show becomes the pay broadcaster's number one show within a month.


You're reading it here first.

I can reveal that it took the 7th season of Idols on M-Net only a month and exactly 4 episodes to become the number one show on M-Net, with the Idols episode of this past Sunday reaching the number one spot in viewership on the M-Net list of top 10 shows.

Combined viewership for Idols (since its shown on the M-Net channel and the Mzansi Magic channel this year at the same time) isn't available, but according to the Saarf TAMS data for week 25 for all adults that were just released, Idols has now claimed the number one spot on M-Net with 392 000 viewers on Sunday at 17:30.

Making this impressive is that Idols is clocking higher viewership than anything else on the channel - even primetime shows that's scheduled later when a bigger potential viewing audience is available; being only a month old when viewing habits are still being established and contestant loyalty haven't yet been formed. It bodes well for the 7th season of the show when the Tuesday night Idols Results Shows will be added in primetime at 19:30.