Monday, July 22, 2013

MultiChoice ended Afro Music Pop channel; says 'music channel is not popular and for this reason it was terminated on DStv'.

MultiChoice has ended the Afro Music Pop (DStv 326) TV channel on its DStv satellite pay-TV platform, citing its unpopularity under subscribers.

Afro Music was ended on DStv three years after it was added during which time it underwent a name and format change in 2012 from the Afro Music channel to Afro Music Pop.

"We conduct regular research on our channels' performance and we have found that this music channel is not popular and for this reason it was terminated on DStv," says MultiChoice in response to a media enquiry.

Afro Music Pop specialised in Nigerian, South Africa, and other African rhythms mixed with R&B, hip-hop and international pop music.