The Sony Channel (DStv 127) on MultiChoice's DStv satellite pay-TV platform in South Africa and the rest of Africa is the brand-new name of Sony Entertainment Television (SET) following a rebranding and simplified renaming of the popular general entertainment channel from Sony Pictures Television (SPT).
The simplified name change from Sony Entertainment Television (SET) to Sony Channel appears to be the first such rebranding of the channel which is available internationally in several countries and territories.
The Sony Channel will be 7 years old in South Africa in a month and a half's time since it first launched on 2 November 2007 on DStv in South Africa.
The Sony Channel became the home of highly rated series like The Amazing Race, Hannibal, Drop Dead Diva, NCIS, Friends, CSI and several American talk shows.
According to sources the rebranding of Sony Entertainment Television only pertains to the Sony Channel, not sister channel Sony MAX (DStv 128).
The new on-air look of the Sony Channel made its debut this morning just after 06:00 on DStv during The Arsenio Hall Show with beautiful new multi-coloured on-air idents to signal and indicate different programming genres.
Blue signify comedy, red signify drama, green signify reality and yellow is now used for movies.
The former three-tiered name in white is now shorter and stacks over just two lines, saying just "Sony Channel", having done away with the long "Entertainment" and "Television" for a simpler, cleaner appearance whilst maintaining the Sony "S".
The new Sony Channel logo and on-air imaging utilise shiny, high-gloss, flipping "micro tiles" to create a "wave" effect and looks beautiful.