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Showing posts with label Amazon Prime Video. Show all posts
Showing posts with label Amazon Prime Video. Show all posts

Thursday, January 4, 2018

Amazon Prime Video releases its first select global viewing statistics: Vienna laughs, Tokyo is dramatic and London is into fantasy.


Amazon Prime Video is following rival Netflix's lead and has released selected global viewing statistics for TV shows on its subscription video-on-demand (SVOD) service for 2017, indicating that The Grand Tour and The Man in the High Castle were its most watched shows in the past year.

Usage of Amazon Prime Video is however still lagging in Africa and South Africa with the continent far behind the rest of the globe in watching and making use of the Prime Video service.

This is primarily due to the still exorbitant cost of data charges for ordinary consumers in South Africa as well as across Africa, and the limited roll-out of, and access to basic internet services.

Most African consumers are forced to and use their mobile cellular services and devices to access the internet where the data charges of watching streaming video, on top of paying for access to SVOD services, quickly add up and remain in prohibitively expensive.    

The top series globally on Prime Video for the year have been the first season of the car show The Grand Tour, followed by Sneaky Pete, the first and second season of alt-Nazi universe series The Man in the High Castle, as well as The Tick.

Amazon rolled out its Amazon Prime Video SVOD service in 240 countries and territories around the world just over a year ago and finally has its first set of global streaming data of its consumers' viewing habits.

Amazon doesn't want to divulge specific ratings and numbers and is taking the same route as Netflix, Showmax and others who are keeping their specific ratings secret since it, like other SVOD services, are still largely in a beginning phase of creating its own content for its over-the-top (OTT) services.

Amazon is however willing to share general viewing data on its service about subscriber habits in 2017 - including the shows they love and when they stream.

Amazon Prime Video's biggest day of streaming for 2017 was interestingly very recently - on 30 December 2017. The  top streamed series on Prime Video that day were the second season of The Grand Tour and the Golden Globe-nominated new series The Marvelous Mrs. Maisel.

The top streamed movies that day were The Big Sick and The Circle.

Among the top 50 cities with the highest number of Amazon Prime Video viewers around the world in 2017 Vienna, Austria was the city with the highest streaming hours per customer.

London, England watched the most fantasy programming by average hour in 2017, with Vienna, Austria coming out tops in the comedy watching genre. Tokyo, Japan watched the most drama, while watching of kids programming reigned supreme in Oldenburg, Germany. 

Austin, Texas watched more mystery shows during 2017 than anywhere else in the world. 

The top movies watched in 2017 globally on the service were Daddy's Home, 13 Hours: The Secret Soldiers of Benghazi, Iron Man, Dirty Grandpa and Whisky Tango Foxtrot.

The most downloaded series globally from Amazon Prime Video in 2017 were the first seasons of Bubble Guppies, Mr. Robot, The Grand Tour, The Man in the High Castle and Daniel Tiger's Neighborhood.

The second part of the first season of The Tick will start soon on Amazon Prime Video, with the 2nd season of Sneaky Pete coming in March and Tom Clancy's Jack Ryan in winter 2018.

Although Mozart in the Jungle is an Amazon Prime Video series it's not available on the service with the show has been sold to M-Net (DStv 101) in South Africa and Africa. The 4th season of Mozart in the Jungle starts for viewers elsewhere in the world on Prime Video in February.

Monday, November 13, 2017

Amazon signs multi-season contract for new Lord of the Rings fantasy TV series to be produced by Amazon Studios for Amazon Prime Video.


Amazon has closed the deal and signed a multi-season contract for a Lord of the Rings TV series for Amazon Prime Video, negotiations of which first leaked last week.

Amazon wanted a big fantasy TV series tentpole like Game of Thrones and now has one that will be produced by Amazon Studios, in co-operation with the Tolkien Estate and Trust, HarperCollins and New Line Cinema, a division of Warner Bros. Entertainment.

"The Lord of the Rings is a cultural phenomenon that has captured the imagination of generations of fans through literature and the big screen," says Sharon Tal Yguado, head of scripted series at Amazon Studios in a statement.

"We are honoured to be working with the Tolkien Estate and Trust, HarperCollins and New Line on this exciting collaboration for television and are thrilled to be taking The Lord of the Rings fans on a new epic journey in Middle Earth."

The Lord of the Rings TV series, set in Middle Earth, will explore new storylines set before J.R.R. Tolkien's The Fellowship of the Ring.

"We are delighted that Amazon, with its longstanding commitment to literature, is the home of the first-ever multi-season television series for The Lord of the Rings," says Matt Galsor, a representative for the Tolkien Estate and Trust and HarperCollins.

"Sharon and the team at Amazon Studios have exceptional ideas to bring to the screen previously unexplored stories based on J.R.R. Tolkien’s original writings."

Saturday, November 4, 2017

Amazon Studios and Warner Bros. Television in discussions to create a Lord of the Rings TV series for Amazon Prime Video.


Amazon Studios and Warner Bros. Television are in discussions to create a Lord of the Rings TV series for Amazon Prime Video.

Neither Amazon Studios nor Warner Bros. Television wants to talk about it or respond to media enquiries.

Amazon's Jeff Bezos recently demanded more high-brow, premium looking TV series for its video-on-demand service.

Thursday, October 19, 2017

Netflix: We're not in competition with MultiChoice's DStv says the global video streaming giant as it signals a bigger push into the South African market.


Netflix says it's not in competition with MultiChoice's DStv in South Africa and Africa and that any service offering compelling content to viewers as TV moves into the future, will continue thrive.

Netflix spoke to South Africa media and answered questions from the press at its first Netflix House SA media event in a lux high street Fresnaye mansion in Cape Town this week to showcase and preview it's existing and upcoming content and to hear from the press what they need - something it said it will be doing regularly from now on.

Netflix that has rapidly gained subscribers in South Africa, is making steady inroads as a brand since it launched in South Africa and across Africa in January 2016, where, besides traditional satellite pay-TV services DStv and China's StarSat, services like Naspers' Showmax, Amazon Prime Video, DEOD, ONTAPtv.com and Kwesé Play have made their appearance in a market segment of subscription video-on-demand (SVOD) services that has quickly become crowded.

When the global video streaming service was specifically asked if it's acquiring and licensing TV rights to keep it away from MultiChoice's satellite pay-TV service DStv, Netflix said that it's not acquiring show titles to stop DStv from having access to it.

"In terms of competition, we think there's room for everyone.  For us, competition is anything that's entertainment. So there's room for everyone. We're not saying that DStv shouldn't be around," Netflix told the media.

"In the United Kingdom there's always talk about the BBC and will the BBC end up dying because of Netflix? No. Because they offer something different. DStv has sports. There's always different things in every market and what Netflix is trying to do is to give people more."

Yann Lafargue, manager for technology and corporate communications at Netflix for the Europe, Middle East and Africa (EMEA) region, said that "On demand viewing is just the future of entertainment".

"Competition is healthy. Nobody has the monopoly on great stories. The companies like HBO, Amazon - those who create compelling stories that people like to watch and enjoy - they're going to survive; they're going to thrive."

"The thing that is the key is the exclusivity. If we all have the same content and you can watch the same type of content everywhere - why would you subscribe to some services specifically?" said Yann Lafargue.

"It's because it's a kind of signature show. So HBO has Game of Thrones for instance. So you want to sign up for Netflix because you want to watch Stranger Things or Narcos. And we're going to have more and more of those big hits to keep you entertained and captivated and to give you a reason to subscribe to Netflix."

He said "we know we have much more titles than the competition, but it's not about volume. For us it's not like DVDs on a shelf".

"We're trying to show around 300 shows from your algorithm on your interface. And when you start looking at something, then you will start seeing more suggestions because you like Robert DeNiro shows or something like that."

"Star Trek: DiscoveryDesignated Survivor - those shows are available here in South Africa on Netflix but not in the United States. So there is this misconception sometimes that it's always better elsewhere, the grass is greener somewhere else, and it's not the case necessarily."

Since last month subscribers of Kwesé Play can currently subscribe through that service to Netflix and be billed in rand by having the Netflix subscription added onto the Kwesé Play account but Yann Lafargue says all South Africans will eventually be able to pay in rand and not dollar.

"It's going to come. It's just a question of making sure that all the modes of payment - credit card, debit card and Paypal - everything could be shifted to rand. As Netflix grows and localises and create partnerships we do see that currency integration".

"What we see in some markets is that when you're new, people don't necessarily trust you. When you're a new brand, people wonder can I enter my credit card details on your website - is it safe?"

"So what's happening is that if you already have your internet service provider or you mobile phone contract, you go 'Okay I don't pay Netflix directly but my monthly bill just adds a line and I pay my local service provider', then it's easier and it removes friction."

"So that's the type of deals and partnerships we're trying to do."

"But pretty soon - perhaps coming in a month or so - we will have a shift to that."


Netflix on piracy and password sharing
Regarding piracy of content Yenia Zaba, the Netflix manager for media relations for Europe and Africa, says "we're not going to physically fight against piracy, we know it's out there, but piracy exists mainly because of two reasons."

"Piracy is there because content isn't accessible in another way, and B, it's not affordable."

"We don't have numbers for South Africa, but in many countries where piracy was really big - the Nordics, Australia - piracy dropped by 30% thanks to Netflix," says Yann Lafargue. "When you make it easy and the quality [of how people can watch it] is better, people move away from piracy."

"And also the frustration when you feel like a second-rung citizen - that was the case in South Africa, that was the case in France, or Germany, where you had to wait 2 years to get a TV show to become available to you, and you really want to watch it because on social media you hear about this great show - you're going to find a way to watch it."

"Netflix gives you a show, it's in South Africa, it's in France, it's in Finland, it's in South Korea, it's in the United States at the same time. So there's no incentive to do it [piracy]. And we also have 30 days for free."

In terms of password sharing between people, Yann Lafargue says "as long as it remains within the family circle I think it's fine. If you have a $7.99 plan, there's only one person who can watch at the same time."

"So if you give it to 10 of your friends, it's good, but if one of them is watching, you will be locked out of your own account. You won't be able to watch for what you're paying, so why would you do that?"

"It's fine if you want to show a piece of content to someone, but at the end of the day it's self-regulating."

"It's good also in new markets, so it's fine I guess in South Africa if you're at a coffee shop and you're telling your friend about these great documentaries that you've seen, or these amazing movies and go 'Oh, it's on Netflix, have a look, watch it'. And maybe they think I should get it as well. So it's kind of good because it's free advertising."

"We don't really have a strong stance against it, it's self-regulating by itself at the same time. And as long as it remains within a family, it's more or less okay."

"Also its more often teenagers. But when they first start working and get their first income, they often go 'I want my own account' and can afford it."

Wednesday, October 18, 2017

Netfix coins a new term as the video streaming giant continues to analyse binge viewing behaviour: 'binge racing'.


Netflix has coined yet another new term as the video streaming giant continues to analyse and refine viewing behaviour in the binge-watching era: "Binge racing" - a new type of TV viewer and TV show fan who race to be first to finish shows as part of a new "TV watching status symbol".

Netflix says more than 8 million viewers worldwide now "binge race" their favourite series and especially do it with seasons of shows like Stranger Things, Fuller House and House of Cards.

Netflix says the fast-growing TV viewing culture of binge-watching - watching a lot of episodes of a particular series in succession, has now also led to "binge racing": viewers who accomplish in a day what takes others weeks to achieve.

So-called Binge Racers - Netflix's new term for these kinds of viewers - strive to be first to finish a show by speeding through an entire season of a show within 24 hours of its release on a subscription video-on-demand service.

Netflix says binge racers are defined as viewers who completed a season of a TV show within 24 hours of its release on Netflix.

So far 8.4 million Netflix viewers have globally engaged in binge racing and the new phenomena will likely also hold true for rivals in South Africa and Africa like Naspers' Showmax, Amazon Prime Video, ONTAPtv, DEOD and others.

"The rate of this binge racing behaviour continues to grow," says Netflix. "Between 2013 and 2016 the amount of launch day finishers increased more than 20 times over."

Netflix says binge racers are not just couch potatoes. "For these super fans, the speed of watching in an achievement to be proud of and brag about. TV is their passion and binge racing is their sport".

"There's a unique satisfaction that comes from being the first to finish a story - whether it's the final page of a book or the last, climactic moments of your favorite TV show," says Brian Wright, Netflix vice president for original series.


Gilmore Girls: A Year in the Life garnered the most global racers in its 24 hour debut on Netflix.

Fuller House reigns supreme in Ecuador, Club de Cuervos scored the number one slot in Mexico, and Marvel’s The Defenders takes the cake (er, The Hand) in Korea.

While binge racers are watching fast in pursuit of glory across the globe, Canada clocks in with the highest percentage of 24 hour finishers. South Africa and African countries don't yet feature anywhere on the top list.

Netflix top 20 binge racing countries are:

1.Canada
2.United States
3.Denmark
4.Finland
5.Norway
6.Germany
7.Mexico
8.Australia
9.Sweden
10.Brazil
11.Ireland
12.United Kingdom
13.France
14.New Zealand
15.Peru
16.Netherlands
17.Chile
18.Portugal
19.Italy
20.United Arab Emirates (UAE)

Monday, October 16, 2017

DAILY TV NEWS ROUND-UP. Today's interesting TV stories to read from TVwithThinus - 16 October 2017.


Here's the latest news about TV that I read and that you should read too:


■ Turns out that The Orville is better than Star Trek: Discovery.
Seth MacFarlane's "gushing valentine to Star Trek" is "everything Star Trek: Discovery is not: cheerful, pleasant to behold and with an emphasis on cerebral storytelling".
The Orville has started to focus more on stories and is striking a better balance between story and humour.
The Orville needs more episodes like episode 6 "Krill".
With each episode The Orville starts to more deftly juxtapose comedy and social commentary.


■ Bloodied Boulevard: How the Harvey Weinstein sexual predator scandal exposed Hollywood's dirty secret.
Harvey Weinstein is just one example of a wider and current problem Hollywood deliberately ignores.
Lawyer Lisa Bloom admits she was wrong to represent the sexual predator.
Amazon Jeff Bezos says Roy Price is suspended "indefinitely" says Amazon is reviewing the two projects it has with The Weinstein Company.
Australian actress Natalie Mendoza on how Harvey Weinstein groped her.
Jane Fonda tells Amanpour on CNN International about Harvey Weinstein: "I'm ashamed I didn't say anything".


- MUST WATCH: Tina Brown on BBC Newsnight about Harvey Weinstein.
- MUST WATCH:  Emma Thompson on BBC Newsnight slams Harvey Weinstein; insider revelations about showbiz.


■ Utter silence from the fashion industry on the sexual predator Harvey Weinstein scandal. Why?


MUST READ: Editor-at-large Kim Masters at The Hollywood Reporter details at the Columbia Journalism Review the threat legal letters she got in trying to report the sexual harassment allegations against Harvey Weinstein and Amazon's Roy Price and how The Hollywood Reporter didn't want her story.


MUST READ: Harvey Weinstein's fixer Fabrizio Lombardo says he didn't "hunt" for the sexual predator.

■ MUST READ: Pack of hyenas": How all those around Harvey Weinstein became the sexual predator's enablers.
"A system of abuse involving some of the most famous people on the planet, in which success was measured not in awards or fame or box office revenue, but in silence".

■ Amazon is spending billions on Amazon Prime Video and investors need more clarity on what Amazon plans to get out of it.
"Amazon doesn't seem to have a coherent strategy for what programming it should be serving up".

■ Namibian citizens furious over Namibia's Namibian Broadcasting Corporation (NBC) that wants to "force" them to pay TV licenses.
Growing storm as Namibians vent their fury over Namibia's public broadcaster that doesn't have a right to force them to pay for a TV set that doesn't belong to them. Namibians slam the National Broadcasting Corporation to improve its pathetic programming.

■ YouTube lifts its restrictions on banning Swaziland's bare breast dancers.
Reed dance videos no longer blocked after afterbare-breasted women protest: "My breasts are not inappropriate".

■ The shocking implosion of Cricket South Africa's T20GL.
South Africa's national embarrassment after Cricket South Africa (CSA) and Haroon Lorgat messed up the empty promise of the T20 Global League, the SABC's "contribution" to that, how CSA demanded enormous fees from SuperSport, and how whatever broadcast deals might be made in future will be for much smaller amounts.

■ After Syfy cancelled Dark Matter the plan was for MGM to pick it up for a Stargate cross-over.
The science fiction drama series seen on The Universal Channel (DStv 117) was abruptly cancelled a few months ago.
The plan was to do a 4th season on the new Stargate Command streaming service and to link the show to the Stargate franchise. Unfortunately the contracts for the production's sets and cast members ran out because the deal-making took to long, so theres no chance of a fourth season for Dark Matter.

■ What kind of journalism should the BBC do and not do?
"There have always been issues and events that the BBC is less likely to cover than its commercial news rivals".

■ Game of Thrones led to a surge of subscribers for Sky in the United Kingdom.
Dragons brought the pay-TV customers to the yard.

■ MultiChoice Nigeria dragged to court over allegedly showing a Yoruba film it didn't have the rights to.
DStv Nigeria says it bought and showed the Yoruba soap operas Ayeloja, Owo ida and Ofin as 26-episode series it acquired from Frank Dallas Communications but never showed the film Aroni Rogun Matidi.

Friday, October 13, 2017

DAILY TV NEWS ROUND-UP. Today's interesting TV stories to read from TVwithThinus - 13 October 2017.


Here's the latest news about TV that I read and that you should read too:


■ Mexican soap actor slaps TV reporter through the face in a red carpet interview.
Aggressive telenovela star Eduardo Yanez suddenly turns physically violent and assaults Paco Fuentes.

■ Kate Beckinsale says sexual predator and rapist Harvey Weinstein couldn't remember if he had sexually assaulted her or not".

■ Dawson's Creek star James van der Beek has had his "ass grabbed by powerful, older men".
"I’ve had them corner me in inappropriate sexual conversations when I was much younger".

■ More groping allegations emerge against Ben Affleck.

■ "Horrific" Jason Momoa joked that he gets to rape beautiful women in Game of Thrones.


■ "You will love my dick," Roy Price, Amazon's programming boss said to TV producer.
Isa Hackett, a producer on Amazon Prime Video's Man in the High Castle is making her claim of sexual harassment public. Amazon is utterly silent on what it did regarding Roy Price and the sex harassment claim that she reported to Amazon.

■ Rose McGowanHarvey Weinstein raped me. Again Amazon is silent.
Accuses Jeff Bezos and Amazon of a massive cover-up who cancelled her TV series.
Amazon suspends Roy Price who is abruptly put on "leave of absence".

■ Has anyone in Hollywood fallen faster than Harvey Weinstein?
Star doing red carpet premieres suddenly asked hard questions about sexual harassment instead of the usual softball questions.

■ Harvey Weinstein checks into a luxury 5-star resort after jetting out of LA in a private jet.
He lied about doing rehab in Europe and wants to go somewhere where he can use his cell phone like the Arizona resort with a spa and golf course.
New TIME does "producer, predator, pariah" Harvey Weinstein cover.
The Weinstein Company (TWC) near the brink as talent agencies abruptly cut off their talent supply.


■ Remember when Nikki Finke reported Harvey Weinstein's harassment of a man on his deathbed? Referenced his "disgusting behaviour".
Remember when Nikki Finke told of how Harvey Weinstein ordered her into a "windowless room" and screamed at her for 90 minutes?

■ Peaky Blinders seen on BBC First (DStv 119) is dumping The Weinstein Company (TWC) from the credits.



■ Valor, Seal Team, Shooter: The tropes and "triggers" of the new bunch of American military TV dramas.
- And Riverdale is subverting every "mean girl" TV trope with the Cheryl Blossom character.


■ Australian free-to-air viewers lose The Simpsons and Modern Family.
The struggling Ten is done and out of a deal with 21th Century Fox studios.

■ The SABC is now looking for tenders to bid to become the SABC's service provider for the digital file delivery of content.

■ How those fake TV shows seen inside shows are made.
From This is Us and Insecure - the how, and why, and what of these meta-shows inside series.


■ SABC staff morale is at an all-time low.
Move the slider and listen from minute 13:28 to 17:30.
Bemawu president Hannes du Buisson tells 702: "SABC staff are really, really, very, very low on morale at this point in time" and that SABC staffers "are fed up".


■ Netflix responds to conspiracy theories over its $500 million investment in Canada.
Meanwhile Netflix's content investment is increasingly international in nature - the international growth is it's secret weapon.


■ After Star Trek: Discovery said there won't be any canon changes it's filled with canon changes; producer says canon changes will be explained.
As criticism over Star Trek: Discovery grow; producers plead with viewers to be patient.
Star Trek: Discovery suffers from inconsistent storytelling.
"Mess": Star Trek: Discovery fails to make its case.
Star Trek: Discovery takes too long to get where it's going.
Filming wrapped on first season on Wednesday; second season of Star Trek: Discovery looks likely.


■ The battle to keep arts on mainstream BBC television is shocking, says presenter.
Arts programmes on BBC condemned to a "vicious, Orwellian circle" of little watched platforms.


MUST READ: This week's Popbitch tells its like it is - scroll and read from "Blinded by the Lights":
Here's some excerpts:
"Does the principled entertainment journalist ignore these things and just get on with the job at hand?"

"It is these same reporters who could (and should) be breaking these types of stories. The journalists who are rubbing shoulders with the major players, the ones for whom Hollywood scandals are their bread and butter, should be at the forefront of this stuff. And yet they aren’t."

"The implied arrangement is that if you turn up to the Oscars as a guest of Miramax, or you get paid to host a junket at Cannes, or you get an exclusive sit-down interview with the star of a Weinstein vehicle, then you go easy. You don’t bite the hand that feeds you."

"Yet too many newspapers, magazines and journalists are unwilling (or unable) to forfeit the access. They can’t turn down the interviews, the parties, or the chance to get their upcoming book optioned by someone like Weinstein."

"If you’re a reporter attending Hollywood parties, if you’re spending your summer in Cannes, if you’re overseeing front page splashes and conducting double page interviews on movie stars and yet you have somehow managed to have never heard a single Weinstein rumour, pray tell: what the f- have you been doing?"

Monday, October 9, 2017

Cape Town becomes Kapstadt as the acclaimed German TV drama series films scenes for Deutschland86 in South Africa.


Cape Town became Kapstadt over the weekend when my work week continued into the past weekend doing a set visit, interviews and a roundtable press day with the producers, executives and cast involved with the brilliant German TV drama Deutschland86.

Since my invitation to the DStv Delicious International Food and Music Festival 2017 must have gotten lost in the mail, I went to visit the production of the second season of the German drama series over the weekend that has been filming scenes in Cape Town the past few weeks.

On Saturday Deutschland86 filmed scenes in a building next to Tulbagh Square, just opposite from Burger King and Naspers' Media24 building.

Deutschland86 is the "follow-up" or second part/season of Deutschland83, that is part of a trilogy, with Deutschland86 that will be broadcast in the latter part of 2018, and that will very likely be followed by Deutschland89 and the fall of the Berlin Wall.

Of course M-Net viewers saw Deutschland83 on M-Net Edge at the beginning of this year as part of its "best of world series" initiative.

The second season of this acclaimed German spy series created by Anna Winger and Jörg Winger will also be shown on M-Net (DStv 101) next year on MultiChoice's DStv satellite pay-TV platform.

The interesting thing is that Deutchland86 is a co-production of AMC Networks' SundanceTV, Amazon, FremantleMedia International and UFA Distribution.

Amazon with its subscription video-on-demand (SVOD) service Amazon Prime Video has come on board to make the next season possible and while Deutschland86 will be available on Amazon Prime Video in the rest of the world, M-Net and DStv will continue to show it in South Africa and across Africa.

Deutschland 86 will continue 3 years after the end of the first season (Deutschland83) with the East German secret agent Martin Rauch (Jonas Nay) searching for ... a lot of things.

Of course the Stasi agent ends up in Cape Town, as well as in other African countries and of course both sides of Germany's Berlin.

It was really great to hear directly from Anna Winger and Jörg Winger, speaking passionately and interestingly about their show, as well as from SundanceTV, Amazon and FremantleMedia executives about the upcoming season that will roll out in 2018.

Of course one of the interesting parts of this show set in the mid-80's is the whole stylistic and historical aspect of it, and from what I've seen of Deutschland86 it looks arrestingly beautiful, fascinating and is very cleverly done.

It was cool to talk to the cast, producers and the South African director Florian Cossen but to literally say anything now would be spoiling stuff - and there's mega fascinating and big story surprises in store.

When M-Net (DStv 101) schedules Deutschland86 - which will likely be sometime around the latter part of 2018 since the second season is literally filming and in production at the moment - I promise a lot of interesting interviews and insights straight from the set.

"Danke Schön".

Tuesday, September 12, 2017

Another little Apple TV improvement as it unveils upgraded Apple TV 4K and finally adds Amazon Prime Video.


Apple's CEO Tim Cook has finally unveiled the long-anticipated new Apple TV 4K HDR on Tuesday night South African time in another of the "church of Apple"'s consumer theatre spectacles that also saw the iPhone X being introduced.

Apple's "revelation" of the newer, and improved Apple TV, as well as all the other Apple products like the iPhone X were all once again underwhelming, incremental changes with nothing revolutionary, game-changing or transformative within the TV industry or the smartphone business.

The Apple TV 4K HDR announcement as well as the other Apple products came at the 10th anniversary of the iPhone and was done from the Steve Jobs Theatre at Apple's revamped Cupertino campus and was streamed online worldwide.

Tim Cook called the roll-out of 4K television "an inflection point" in the history of television, finally bringing real cinema quality TV into ordinary consumers and TV viewers' homes.

As opposed to America, in South Africa the adoption of 4K television quality is barely non-existent with no TV channels available in 4K and neither MultiChoice's DStv, the Chinese StarTimes Media SA's StarSat, Platco Digital's OpenView HD or any of the streaming services like Netflix, Showmax, Amazon Prime Video or DEOD offering 4K content.

The Apple 4K HDR supports both 4K and HDV, as well as HD-10 and DolbyVision with a display resolution of 3 840 x 2 160 and 60fps.

With a 10x Fusion chip in the new Apple TV 4K, and Apple will automatically upgrade films to 4K but price it at the high definition (HD) cost. The Apple TV 4K box is 35 x 98 x 98 mm and weighs 425g.

The user interface (UI) of Apple TV has been redesigned and optimized for 4K resolution, including the screensavers that play when the device isn't being used, and the Siri remote control has also bee revamped and upgraded.

Apple said that both Netflix and Amazon video streaming services in 4K will be added to the Apple TV 4K "soon" and is finally adding Amazon Prime Video to Apple TV.

The Apple TV 4K will start selling from 15 September and start to ship from 22 September.